Small Winery Fever Rages in America
Most Americans are confused and intimidated by wine. There is a vast array of choices on the wine shelves. Many consumers have very incomplete knowledge of wine and the confusing array of descriptive terms. Wine is a complicated tasting experience that is different for every person. The higher prices for wine than other beverages make it riskier to try something you have never tasted. Thus, consumers are quite likely to buy brands they have had before or that the wine press has given good ratings. Since the American wine industry separated its brand from European wines by using grape cultivar names (called varietal wines, an interesting marketing story for another conversation), consumers may buy one of two or three varietal wines [Read the rest of this article...]
