Comments on: Small Winery Fever Rages in America http://thepigeonpost.org/2010/07/30/small-winery-fever-rages-in-america/ The Digital Carrier Pigeon of News and Commentary for the Rational Reader Tue, 03 Apr 2012 11:46:04 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Maria http://thepigeonpost.org/2010/07/30/small-winery-fever-rages-in-america/comment-page-1/#comment-1636 Maria Wed, 18 Aug 2010 23:22:24 +0000 http://thepigeonpost.org/?p=1375#comment-1636 Small wineries are popular for the same reasons that the "buy local" food movement is growing in popularity. People are eager to feel connected to the food they eat and the wine they drink. As you point out, we get an education with our purchase; but we also acquire a level of trust in the products we consume. It is so much more satisfying to chat with the local winemaker, or the local grower. You get to love the product for its taste and quality, as well as for the personal connections that we make. We associate the taste with the experience of visiting the winery, probably with friends or family. Those pleasant memories stay with us, and are revisited every time we consume that particular product. We just don't get that experience when we shop at the huge grocery store! Small wineries are popular for the same reasons that the “buy local” food movement is growing in popularity. People are eager to feel connected to the food they eat and the wine they drink. As you point out, we get an education with our purchase; but we also acquire a level of trust in the products we consume.

It is so much more satisfying to chat with the local winemaker, or the local grower. You get to love the product for its taste and quality, as well as for the personal connections that we make. We associate the taste with the experience of visiting the winery, probably with friends or family. Those pleasant memories stay with us, and are revisited every time we consume that particular product.
We just don’t get that experience when we shop at the huge grocery store!

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